Our Story

How we got here and where we're headed.
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1950's

Walt Reder, Sr., started this company in the late 50’s

In the late 50’s, Walt Reder, Sr., installed a few new lawns for some friends, planting the first seeds of Reder Landscaping.

Walt, Sr., wasn’t your ordinary, run of the mill person. He was a very busy man with a full time job at Dow Chemical, a seat on the Bay City school board, and an 80 acre farm where he raised 1000 chickens a year for market just in time for Thanksgiving. His wife Lottie and he also canned vegetables from their garden, brewed their own beer, and crafted homemade sausage, cheese, and wine. Somehow Walt found time to install lawns in the spring and fall after planting and harvesting at the farm (oh yes, and enjoying a little wine and beer!).

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1960's

Walt Reder, Jr., joined his father in the business.

In the early 60’s, Walt Reder, Jr., joined his father in the business. Together they grew it into a full time operation by 1965, focusing on lawn installation and sodding. Soon Bob Reder, Walt, Sr.’s, second son, joined the company after earning a horticulture degree from Michigan State University. In 1974 they purchased a retail location on Midland Road in Auburn, Michigan.

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1970's

Paul, Dave, and Mike join the crew

Walt, Jr.’s, three sons, Paul, Dave and Mike, also worked for the business in their early teens during the 70’s on the lawn crews and in the nursery. Quality was always a priority, and even in the early days of long hours, they never cut corners.

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It's worth doing right the first time

Walt and Bob’s approach was real simple – “complete every job like you are doing it for yourself” and “if it’s worth doing, its worth doing it right the first time”. And it worked! Installing over 200 lawns a year in the 70’s with demand continuing to grow, Walt and Bob purchased only the second hydro-seeder ever sold in Michigan at that time.

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Creating new opportunities

Intent on creating more opportunity for their 6-8 employees and the up and coming generation of Reders, the company grew to add a retail location, a pool franchise, as well as cut Christmas trees and holiday decorations. However, Walt, Jr., still felt there was a missing ingredient to the company; landscaping and design. Paul Reder, Walt’s eldest son, took college courses in drafting, surveying, and architecture and soon started providing customers with landscape design and installation, further expanding the company.

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1980's

Weathering the recession

When the recession of the early 80’s struck Michigan, Walt and Bob’s company almost became a mere memory and some tough decisions had to be made. Walt had to plant lawns on his own just to make a living. Bob took a different career path. Paul began mowing lawns and installing landscapes with his wife Joan by day, while designing and doing office work at night. Paul never wavered from what he loved to do, and as the economy turned around and business grew, his brothers Dave and Mike came on board to help manage the increase in business together with Walt.

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1990's

Evolving with the industry

The work ethic Walt instilled in his boys made the difference in those challenging times, and they carry on that tradition of quality to this day. As the landscape industry has evolved with consumers demanding more services, Reder Landscaping has evolved and grown to meet these demands. Today, we are a 40 person team offering comprehensive landscape design, installation, maintenance and irrigation. We are truly a one-stop landscape service provider.

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2000's

A Growing Design Team

As our business grew and landscape projects became more complex, we expanded our team to meet the demand for complete landscapes and outdoor living spaces. We expanded our team to six designers who collectively introduced a combination of hands-on experience, college education and specialized training in horticulture, landscape design and landscape architecture. This expansion strengthened our ability to plan and oversee everything from inviting gardens to fully integrated outdoor spaces with patios, kitchens, pools and more. Now having the largest design team in the Tri-Cities allowed us to take on a wider range of projects while keeping the thoughtful design, attention to detail and personal approach our customers know us for.

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2010's

Growing the Team Behind the Work

By the 2010s, Reder had grown to a team of more than 60 employees, with 16 crews servicing approximately 360 clients each week. As our team and customer base expanded, several longtime employees with 7-15 years of experience, stepped into leadership roles. Their experience and understanding of Reder’s standards helped guide our crews, support our customers and keep the quality of our work consistent. This growth strengthened our ability to care for more properties while maintaining the dependable service and personal attention our customers had come to expect.

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2020's

The Next Generation Takes the Lead

The next chapter of Reder Landscaping brings a new generation into leadership. Nick and Josh Reder are carrying on the legacy built by generations before them, with a focus on the quality, service and relationships that have shaped the company for more than 60 years. Helping guide this next chapter is Director of Sales, Steve Baillie, who has been a designer with Reder since 2003. Together with the rest of our leadership team, they bring years of experience and fresh ideas to support our employees, serve our customers and plan for the company’s future. A lot has changed since Walt Reder, Sr. installed those first lawns, but doing good work and taking care of people remain at the heart of what we do.

Our Legacy

walt reder on tractor Snow Plowing and Removal

WALT REDER, SR.

In 1958 Walt, Sr. planted the seed for what would become Reder Landscaping.

WALT REDER, JR.

Walt, Jr. officially started Reder Landscaping as a lawn and landscaping business in 1965.

Reder Landscaping Owners

PAUL, MIKE & DAVE REDER

The three brothers take ownership of Reder Landscaping and see the company through its 60th Anniversary in 2025.

NICK & JOSH REDER

The third generation of leadership is now carrying on the legacy built by generations before them.

WALT REDER, SR.

In 1958 Walt, Sr. planted the seed for what would become Reder Landscaping.

WALT REDER, JR.

Walt, Jr. officially started Reder Landscaping as a lawn and landscaping business in 1965.

Reder Landscaping Owners

PAUL, MIKE & DAVE REDER

The three brothers take ownership of Reder Landscaping and see the company through its 60th Anniversary in 2025.

NICK & JOSH REDER

The third generation of leadership is now carrying on the legacy built by generations before them.

Nick Reder

Nick Reder

Owner and Chief Operating Officer

EMAIL NICK

Experience

  • Learned the family business with over a decade of experience working in various roles.
  • 20 years of construction industry experience.
  • Held several director roles in industries ranging from construction and landscaping to the clinical setting.
  • B.S. in Construction Management, AAS in Building Construction Technology from Ferris State University.
  • 3rd generation owner of Reder Landscaping.

Certifications & Associations

  • ICPI – Interlocking Pavement Institute

Specialties & Responsibilities

  • Direct the operation and production of the construction installation department focusing on delivering the best quality.
  • Oversee the operation of the maintenance department to deliver exceptional service.
  • Nick is passionate about providing sustainable landscapes with natural materials using sound design principles.
  • Nick has worked in every aspect of landscape construction and maintenance as a crew member, installer, equipment operator, sales, and management.

    Aspirations for Reder Landscaping?

    “I’ve grown up in and around this business, and I believe deeply in the people who make Reder Landscaping what it is and the clients who continue to choose us. My goal is simple: keep raising the bar for our clients while building a company our people are proud to be part of.”

    JOSH REDER

    JOSH REDER

    Owner and Chief Financial Officer

    EMAIL JOSH

    Experience

    • Learned the family business first-hand during the summers of his highschool and college years.
    • Graduated from Northwood University with majors in Business Management & Finance, minors in Accounting & Economics.
    • 15 year career at Stout Financial in Royal Oak, MI.
    • 3rd generation owner of Reder Landscaping.

    Certifications & Associations

    • Northwood four-year finance award
    • CFA designation
    • Former board member of ACG Detroit
    • Member of Midland Business Alliance’s Economic Development Strategy Council

    Specialties & Responsibilities

    • Ensuring the financial health and longevity of Reder Landscaping.

    Aspirations for Reder Landscaping?

    “I am excited to bring my experience helping hundreds of companies grow on financially sound footing to the experienced team at Reder Landscaping. And I couldn’t be happier to be back in Midland. It’s a special place — a great community filled with amazing people. I am proud to continue the 60+ year relationship between Reder Landscaping and the mid-Michigan community — and am excited to grow together for many years to come.”

    Join Our Team

    Are you excited about the green industry? Do you have an outstanding work ethic and are self-motivated with a great attitude? We want to hear from you!